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Home >Foods and Raw Materials > Archive > Volume 2016, Issue 2, 2016 > THE STUDY OF THE ENVIRONMENT OF PUBLIC CATERING ENTERPRISES (based on the example of the Wiener Wald cafe)
ISSN 2308-4057 (Print),
ISSN 2310-9599 (Online)

THE STUDY OF THE ENVIRONMENT OF PUBLIC CATERING ENTERPRISES (based on the example of the Wiener Wald cafe)

Pogadaeva Nina. a,b
,
Zavyalova Ekaterina. b
Affiliation
a Company LLC «Vienna Woods - Kemerovo»
b Kemerovo State University
Copyright ©Pogadaeva et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
DOI: http://doi.org/10.21603/2500-3372-2016-2-88-92
Abstract
This article focuses on marketing research of the environment of catering enterprises based on the example of the Wiener Wald cafe / confectionery in the city of Kemerovo. The study was conducted by in-depth interviews. Following the results of the study, management decisions were taken concerning changes in the parameters of the format. Thus, this study was a pilot one and more are to follow. The findings have been used in the activity of the company aimed at development of administrative decisions (such as offers of new services, new interior solutions).
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