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Home >Foods and Raw Materials > Archive > Volume 2016, Issue 2, 2016 > CREDIT CONSUMER BEHAVIOR: EVIDENCE AND THE INFLUENCE OF SOCIAL FACTORS
ISSN 2308-4057 (Print),
ISSN 2310-9599 (Online)

CREDIT CONSUMER BEHAVIOR: EVIDENCE AND THE INFLUENCE OF SOCIAL FACTORS

Gadzhigasanova Nаide. S. a
,
Dudina Irada. M. a
Affiliation
a Demidov Yaroslavl State University
Copyright ©Gadzhigasanova et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
DOI: http://doi.org/10.21603/2500-3372-2016-2-29-34
Abstract
The article discusses the credit consumer behavior and social factors affecting it. It focuses on identifying the relationships between the values of consumer society, conspicuous consumption motives and social factors that determine «the life on credit». The article features the results of the empirical study conducted by the authors, which lead to the conclusion about the interconnection of credit behavior and the factors considered.
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