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Home >Foods and Raw Materials > Archive > Volume 2016, Issue 1, 2016 > MARKET RESEARCHES IN THE EDUCATIONAL MARKET: INTEGRATED APPROACH
ISSN 2308-4057 (Print),
ISSN 2310-9599 (Online)

MARKET RESEARCHES IN THE EDUCATIONAL MARKET: INTEGRATED APPROACH

Milyaeva L. a,b
Affiliation
a Biysk Technological Institute
b Polzunov Altai State Technical University
Copyright ©Milyaeva et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
DOI: http://doi.org/10.21603/2500-3372-2016-1-62-70
Abstract
The paper presents the original methodical tools uniting two complementary techniques: creation of a motivational profile of respondents of higher educational institutions (potential entrants and students) and transformational analysis of motives of getting higher education. The results of its approbation in Altai Krai in 2012 - 2015 are provided. The necessity of researching the demand in the informal educational services market is proved; its specific features are unveiled, results of target questionnaire of potential buyers are analyzed. Validity of the use of an integrated approach when carrying out market researches in education market is accented.
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